Defining your business' competitive advantage is an important step in growing your business and outlasting your competition. Look ahead, analyze strategic tradeoffs, and craft groundbreaking strategies for staying ahead of the competition—today and in the future. The company's resources and capabilities are key factors to create value and competitive advantage. Luckily, there is a known strategy for creating competitive advantage within a business. BUILDING A COMPETITIVE ADVANTAGE 2 Building a Competitive Advantage In today's globalization business world, a successful business must build a competitive advantage to remain in the competitive market. It was originally developed by Michael Porter, a professor at the Harvard Business School. Competitive Advantage: Building A Lasting Organization ... it needs to weather competitive and environmental storms. You have to be able to combat today's fierce market forces and uncertainty.
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